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FishFood Media exists in order to help the church engage with and communicate efftively in the 21st century.
Just look around, reflect on your own life a little. What do you see? you see high quality images, glossy magazines, multilmillion pound television productions trotted out left right and centre. This is today's culture in which the message of the church battles for attention.
There is no doubt that love is the most important thing the church has to offer, the true love of Jesus shown through the lives of those who are his disciples. However, when we invite people to listen, to come to church, to be a part of who we are and what we believe, it is important to be relevant and not ask people to switch off their culture in order to cope with often outdated and irrelevant forms of communcation, worship and teaching.
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